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To be the central source of information, exchange, and
networking opportunities for senior level retail marketing
and advertising executives,
and their counterparts on the media, agency and service
provider sides of the business, through the production
of forums and seminars, newsletters,
and research materials that can affect positive change.
To serve as the umbrella organization whose primary purpose is the production
of executive-level forums, seminars and workshops.
To offer the highest level of programming possible by securing professional speakers
as core faculty members on subjects of vital and current interest.
To structure the events in such a way as to encourage active and productive exchange
between participants.
To build in valuable networking opportunities through the scheduling of entertaining
and fun-filled events.
To control attendance, both number and executive level, by offering participation
on a by invitation basis only for selected programs.
To encourage participation by senior level retail marketing and advertising executives
by offering their attendance on a complimentary basis for selected programs.
To control service-provider influence through strict guidelines for active participation.
To create a small community to provide the atmosphere for productive exchange
of information and networking opportunities not available in convention type
events.
To schedule the events at the most opportune times of the year, and in easily
accessible locations, to promote the concept of sharing among only the elite
of the industry.
To provide senior level retail marketing, merchandising & advertising executives
with a central source for education & inspiration through forums, newsletters,
research, and networking opportunities.
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