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To serve as the umbrella organization whose primary purpose is the production
of executive-level forums, seminars and workshops.
To offer the highest level of programming possible by securing
professional speakers as core faculty members on subjects
of vital and current interest.
To structure the events in such a way as to encourage active
and productive exchange between participants.
To build in valuable networking opportunities through the
scheduling of entertaining and fun-filled events.
To control attendance, both number and executive level,
by offering participation on a by invitation basis only
for selected programs.
To encourage participation by senior level retail marketing
and advertising executives by offering their attendance
on a complimentary basis for selected programs.
To control service-provider influence through strict guidelines
for active participation.
To create a small community to provide the atmosphere for
productive exchange of information and networking opportunities
not available in convention type events.
To schedule the events at the most opportune times of the
year, and in easily accessible locations, to promote the
concept of sharing among only the elite of the industry.
To provide senior level retail marketing, merchandising & advertising
executives with a central source for education & inspiration through
forums, newsletters, research, and networking opportunities.
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